Free Webinar!

From Expertise to Income:
6 Types of Side-Businesses for Professors

(& Other Smart People)

How to identify opportunities, avoid mistakes, and earn income beyond your academic salary.

Thursday, June 25, 2026
8:00 PM EST; 5PM PST (Scheduled for ~1 hour)
Free Online Webinar (Zoom)

Many professors (and other smart people) need additional income, but are not in a position to quit their jobs and take a chance on applying for new roles. But what if you could earn extra income using your expertise?

What You’ll Learn:

  • The six most common types of side-businesses used by professors

  • The most frequent mistake made in each type

  • Examples of each type of side-business

  • Why you should NOT write a book, start a podcast, or begin a blog/substack

About the Presenter

Jason Troyer, PhD

• PhD in Counseling Psychology (APA Accredited)

• I resigned as an Associate Professor of Psychology & Asst. Dean of Academics after 14 years at a SLAC

• After 6 years, my side-businesses had grown to replace my salary; I have been fully self-employed since 2018

• I am writing a book about how professors can use their expertise to start a side-business and earn extra money. I’m using the webinar to get feedback on some of the content and share what I’ve learned. Kind of like when a comedian tests content at a small club before their Netflix special — except this webinar probably won’t be very funny. Seriously, don’t expect good jokes.

• Learn more about me and my journey here.

Webinar — FAQs

  • Yes.

  • I’m writing a book about side-businesses for professors. The best way to learn if my content makes sense is to teach it and get feedback.

    This is the webinar I wish I could attend 10 years ago.

  • Nope. I’m not selling anything. If you want to be notified when my book “Side-Businesses for Professors” is published, you can sign up on my email list. But I don’t have any services or products to sell.

  • No problem. I’ll be using a Zoom Meeting - but you can keep your camera turned off and use an alias for your Zoom name. I will never publish or share the names or email addresses of webinar attendees.

  • I’ll record the presentation and will post it here when I’m done. (I will also be taking questions, but to protect confidentiality, I’m not going to share that part).

  • Nope. I’m only going to discuss starting side-businesses.

  • I plan to present for about 40 minutes and will reserve about 20 minutes for Q&A. You can drop off the call at any time.

  • Definitely not. My advice is designed to help anyone turn their expertise into income by starting a side-business. You can be a graduate student, an adjunct, a K-12 teacher, or anyone with specialized expertise. I will try to include examples from a wide-variety of different academic fields and topics.

  • Then you are a perfect fit for this webinar.

  • Yes I am. If you’d like to be notified of the book’s release, you can add your name to my email list here.

*I promise that I will NOT share your name or contact info with anyone. I will also NOT add you to any email lists without your explicit permission. Seriously. I hate when people do that. Enrollment simply tells me how many people will be attending.

I also promise that I will not waste your time. This is NOT a sales pitch for an MLM, a high-ticket course, a coaching program, or the secrets that only I know. This is my advice for how you can use your expertise to earn additional income. No pitch. No surprises.